Simon Fraser

  • Professor of Industrial Design
    Victoria University of Wellington, 139 Vivian St, Te Aro campus  04 463 6260

Biography/ Manifest

Working for over two decades in a world-leading position at Porsche Design has developed a work ethic and mind-set that determines Simon Fraser’s work at Victoria University in Wellington. As Professor of Industrial Design he was founding Program Director of Industrial Design, Head of the School of Design and now Associate Dean (Research & Innovation) of the Faculty of Architecture and Design. In these positions he has created opportunities and connections to further the school’s development, always bearing in mind not to be satisfied at being the best in New Zealand, but rather being the best in the world for innovative industrial design teaching.

What does “world leading” mean? Literally leading the world by creating new ideas and forging the way for new developments. In the context of MADE it means exploring inter-disciplinary ways of solving problems and facilitating the communication and co-operation between designers, scientists, academics and practitioners. Through Simon’s dedicated work in establishing protocols for inter-departmental co-operations, industry relations and sourcing the necessary funding, these efforts have built an environment that’s stimulating in its creative freedom, rewarding for students and industry alike and filled with a sense of purposeful future in its quest to push the limits of current technology to build a sustainable and ethical future.



His research work as a Principle Investigator for the NZ Product Accelerator and an Associate Director/Principle Investigator for Med Tech CoRE (Medical Technologies Centre of Research Excellence) provide Simon with invigorating insights into industry expectations of university collaborations, which are passed on – in condensed form – to students in under- and post-graduate courses. Keeping his feet in both camps – teaching and research – allows Simon to stay ahead of technological developments and demands while keeping in touch with students and their aspirations for the future.