Professor of Industrial Design
Victoria University of Wellington, 139 Vivian St, Te Aro campus
email@example.com 04 463 6260
Working for over two decades in a world-leading position at Porsche Design has developed a work ethic and mind-set that determines Simon Fraser’s work at Victoria University in Wellington. As Professor of Industrial Design he was founding Program Director of Industrial Design, Head of the School of Design and now Associate Dean (Research & Innovation) of the Faculty of Architecture and Design. In these positions he has created opportunities and connections to further the school’s development, always bearing in mind not to be satisfied at being the best in New Zealand, but rather being the best in the world for innovative industrial design teaching.
What does “world leading” mean? Literally leading the world by creating new ideas and forging the way for new developments. In the context of MADE it means exploring inter-disciplinary ways of solving problems and facilitating the communication and co-operation between designers, scientists, academics and practitioners. Through Simon’s dedicated work in establishing protocols for inter-departmental co-operations, industry relations and sourcing the necessary funding, these efforts have built an environment that’s stimulating in its creative freedom, rewarding for students and industry alike and filled with a sense of purposeful future in its quest to push the limits of current technology to build a sustainable and ethical future.
His research work as a Principle Investigator for the NZ Product Accelerator and an Associate Director/Principle Investigator for Med Tech CoRE (Medical Technologies Centre of Research Excellence) provide Simon with invigorating insights into industry expectations of university collaborations, which are passed on – in condensed form – to students in under- and post-graduate courses. Keeping his feet in both camps – teaching and research – allows Simon to stay ahead of technological developments and demands while keeping in touch with students and their aspirations for the future.
Find out more about Simon’s research and supervision on the Projects page by clicking on his name.
Senior Lecturer – Industrial Design
Victoria University of Wellington, 139 Vivian St, Te Aro campus
Designing for mass production and hand-crafted products in various industry sectors has given Ross illuminating insights. The traditional discrepancy between input and output for consumer products has deepened the desire to create products that are manufactured more efficiently and less resource-consuming. For example, when Ross started work at his first professional job at Fisher & Paykel (1986) the term “environmental footprint” had not been heard of. Now, designing houses, high-end audio or future scenarios it’s one of the first considerations. Even during his time working for Philippe Starck in Paris questions about the environmental impact of production led to research into recyclable packaging and has culminated with his latest company PureAudio, where they reuse materials harvested from the production process.
He believes growing up in bi-cultural New Zealand has shaped his views and given him insights into the importance of natural cycles for a 4 dimensional design process. This interest was developed in his Masters of Design thesis ‘Worn out or worn in’ that explored the emotional significance of wear in electronic products.
Ross sees his main role in encouraging and provoking students to boldly go where no one has gone before with courses like Design Led Futures (DLF) and Future Under Negotiation (FUN). At the same time he also understands the importance of developing and fostering relationships with industry and international research companies to bring these dreams to life. These relationships help inform Ross about the changing needs of industry and allow early access to the latest technology.
At the moment the fastest developing technology in the field is 3D printing and Ross’ keen interest in future applications and implications of this technology has led to his involvement in Multi-property Additive-manufacturing Design Experiments (MADE). He sees 3D printing as one of the fundamental technologies that could change the impact of mass production on the environment by allowing local production and bringing industrial processes closer to natural processes.
He shares his time between teaching and practice as the Programme Director of Industrial Design and Design Director and co-owner of PureAudio.
Find out more about Ross’s research and supervision on the Projects page by clicking on his name.
Lecturer – Industrial Design
Victoria University of Wellington, 139 Vivian St, Te Aro campus
firstname.lastname@example.org 04 463 6291
After spending over a decade in the oil and mining industry working with extremely heavy machinery, Bernard decided to apply his skills in the more human-focused field of medical simulation and equipment. Moving on from servicing XXL mechanical entities, his research focuses on improving or developing equipment meant to delicately ‘service’ humans and improve their quality of life. Even though improving performance at an affordable price is worthwhile on its own, another important aspect of Bernard’s motivation is reducing the impact of the medical processes on the people. Traditionally medical procedures caused a certain amount of trauma to the patients. This trauma can have devastating short- and long term effects. Finding new methods of assessing and aiding patients that are less invasive and more respectful of the individual have determined his approach to research projects.
He has seen how investments in R&D can improve large industrial productions and wants to enable the medical research field to do the same by developing new applications for 3D printing technology. Economics play an important role in the medical field too and with that in mind, multi-property additive-manufacturing offers interesting advantages. His research not only utilizes the latest 3D scanning technology, 3D printers and CAD programs, it also pushes their boundaries and pushes for further development by their users and providers. During his career as specialist welder he had developed such an affinity and understanding of machines that enables him now to coax objects out of state-of-the-art commercial as well basic domestic printers that need to be seen to be believed. He’s our 3D print whisperer! But all this research would be confined to the university research lab, if it weren’t for his close contacts to open-minded and innovative physicians, medical experts and healthcare providers. Through his teaching and research projects he aims to inform the students not only about the amazing new technologies available now, but also to educate them about their moral and ethical obligations towards the people they design for. And together they aim to make better lives.
Find out more about Bernard’s research and supervision on the Projects page by clicking on his name.
We activate innovation and help businesses grow faster for a better New Zealand.
We partner with ambitious businesses of all sizes, providing a range of innovation and research and development (R&D) services to suit each stage of growth.
Our people – including more than 200 of New Zealand’s leading scientists and engineers – empower innovators by connecting people, opportunities and networks, and providing tailored technical solutions, skills and capability development programmes, and grants co-funding.
We also enhance the operation of New Zealand’s innovation ecosystem, working closely with government partners, Crown Research Institutes, and other organisations that help increase business investment in R&D and innovation.
We operate across New Zealand from four urban offices and a regional partner network in a further 12 locations.
Specialists in creating rich fictional worlds, our Design Studio is inspired by projects at any stage of development. From blockbuster films and TV series, to public and private art sculptures, digital games, and immersive visitor experiences, we love to collaborate with our clients in service to their vision.
With seventeen manufacturing departments under one roof, our workshop floor is home to an energetic creative team who work together on projects of any size and scale. From the epic to the intimate, we combine traditional handcraft techniques with innovative new technologies to make our clients’ vision a reality.
Cnr. Camperdown Rd & Weka St.
PO Box 15208
Phone +64 4 909 4000
After graduating with an Industrial Design degree from Victoria University in Wellington Lance McGregor went to work for New Zealand’s own Fisher & Paykel, honing his skills to translate client’s expectations into a tangible product. After three years he was keen to stretch his wings and push boundaries and made the move to the UK working for Tom Dixon as senior designer on a notable range of projects. In 2002 he was headhunted by Baron & Baron of New York and moved to the US. The following years he worked for other illustrious design companies with even more illustrious clients and in 2009 he decided to start his own design consultancy.
For the large scale production lines of the whiteware industry, rapid prototyping is an essential tool ensuring all components fit together before the tool-making for the actual production line gets under way. Starting at Fisher&Paykel Lance used 3D printing for rapid prototyping his designs for a refrigerator. Creating the details for drawers and shelves became a more efficient task, when they could be printed out easily and seen in a real life context.
Being part of the fashion industry, designers of fragrances and their packaging have to be able to spot and create new trends quickly. Creating a new exciting fragrance for a fashion house or pop icon means being able to translate and transcend trends at a much faster speed than for other product designs. As 3D printers and materials continue to evolve, it enables to create more fantastic designs, as the designs for the Justin Bieber, Beyonce and Nicki Minaj perfume ranges illustrate.
Nowadays consumers are demanding more sustainable production methods and the ease, diversity and quality of 3D printing technology and materials makes it the perfect process for future industrial production and design ventures. One of these new ventures is the US based company othr, which invites the world’s best designers to create unique objects for the home. “By using technologies such as 3D printing, we avoid having to create more objects than there are homes for. Our objects do not physically exist until you choose to own one–each is embedded with a unique number to reflect your participation in its creation.” These objects range from everyday household items like a juicer and a bottle opener to his more decadent interpretations of a piggy bank or a bubble wand set for adults.
The new 3D printers can work with ceramics and precious metals. Hence the piggy bank is made of porcelain, reinforcing the original idea of keeping the savings for the ultimate sacrifice, and then revealing a little hidden treasure beyond the savings. The bubble ball & wand take a childhood activity and recreate it with adults in mind. Mindful of their environment and the innocent joys of outside play. Again, by using durable and luxurious materials like porcelain and 18K gold, Lance has elevated a simple idea into a highly desirable product.
Running away to the circus might not have been on Dylan Mulder’s mind when he finished his Industrial Design studies, but it’s where he is at the moment. And stoked about it too, as it happens to be the Cirque du Soleil!
After graduating from VUW in 2009 Dylan got jobs making models and props for feature films involving the whole range of processes applied in this field and onto 3D modelling for games development. He also made time to create entries (and consistently produce winning creations) to the World of Wearable Art competitions several years in a row. Working in all of these areas he used 3D modelling and printing technology, improving and expanding the use of this technology, so it should come as no surprise that his studio features 3D printers heavily.
His growing reputation (for example winning the New Zealand Design Award in 2013) culminated in 2016 when Dylan was approached by Air NZ and WoW to create not only a new and inspiring design, but also to challenge the traditional design and creation methods by utilizing the latest VR technology and processing software around. For this project Air NZ flew him to various places around NZ, to find inspirations, 3D scanned all kinds of impressions and translate them digitally to create a garment for real life.
That year – on top of taking out the Wearable Technology Award – he also won the Cirque du Soleil Award, receiving an all-expenses-paid internship at the Cirque du Soleil headquarters in Montreal. During the internship Dylan demonstrated such a high level of creative thinking, process knowledge and team spirit, that he was invited to continue working for the Cirque du Soleil on several more projects.
Currently Dylan is utilizing more state-of-the-art technologies to his advantage: digital design files zipping around the globe and real time interaction with colleagues on the other side of the world through VR suites. He is proof that working with emerging technologies will enable young New Zealanders to fulfil their potential on the international stage.